TV and Radio - even Pandora is intrinsically passive.
So while we are "OK" with it in those mediums or activities - those are passive activities in which you basically view/listen to whatever content they choose to put on the stream.
Search is 100% active, where twitter is a hybrid - but the problem with ads in twitter is contextual relevance + value.
They will either clutter a conversation which you follow, or lack context and relevance thus just driving you mad.
Instead, I have suggested that Twitter needs to stop trying to monetize its current incarnation - but needs to build upon the platform and pivot a bit.
I sugggest that due to the fantastic job they have done in gaining both wide adoption but also mass appeal with celebrities and influencers, they need to expand the platform to provide more content from those users and then monetize with revenue sharing.
Basically, you would have tweets coming from Lady Gaga in the current form the do today - yet if she wanted to tweet about her new album, a link she could send would drive all the traffic to an exclusively announced twitter page with details of the album and the ability to buy it there. Additional ads could be placed on that expanded content page by twitter.
Album sales go to lady gaga - the ad money goes to twitter.
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They need to build out a blogging platform that allows for deeper, richer content.
Tweets are great for high-level, hyper responsive communications and awareness driving, but the fact is that no matter what you think of tweets and their succinctness they are too small to convey 99.9999% of information people want to convey. Tweets ALREADY serve to make groups aware of something, then drive them to more/better resources for information about that event.
IMO - Twitter needs to acquire. Tumblr, posterous, whomever. Mate the products and provide ad-rev channels based on the two.
@Jack could oversee ensuring that the two properties welded together maintain a level of simplicity and elegance - but greater functionality is needed.
If twitter revolutionized the micrblog, expanded to miniblogs and allowed very simple, concise miniblogs and maintained a level of control over the presentation (ala facebook) They could be exceptional.
Of course, there is the outstanding issue with stability, but that will be fixed I am sure...
So while we are "OK" with it in those mediums or activities - those are passive activities in which you basically view/listen to whatever content they choose to put on the stream.
Search is 100% active, where twitter is a hybrid - but the problem with ads in twitter is contextual relevance + value.
They will either clutter a conversation which you follow, or lack context and relevance thus just driving you mad.
Instead, I have suggested that Twitter needs to stop trying to monetize its current incarnation - but needs to build upon the platform and pivot a bit.
I sugggest that due to the fantastic job they have done in gaining both wide adoption but also mass appeal with celebrities and influencers, they need to expand the platform to provide more content from those users and then monetize with revenue sharing.
Basically, you would have tweets coming from Lady Gaga in the current form the do today - yet if she wanted to tweet about her new album, a link she could send would drive all the traffic to an exclusively announced twitter page with details of the album and the ability to buy it there. Additional ads could be placed on that expanded content page by twitter.
Album sales go to lady gaga - the ad money goes to twitter.
--
They need to build out a blogging platform that allows for deeper, richer content.
Tweets are great for high-level, hyper responsive communications and awareness driving, but the fact is that no matter what you think of tweets and their succinctness they are too small to convey 99.9999% of information people want to convey. Tweets ALREADY serve to make groups aware of something, then drive them to more/better resources for information about that event.
IMO - Twitter needs to acquire. Tumblr, posterous, whomever. Mate the products and provide ad-rev channels based on the two.
@Jack could oversee ensuring that the two properties welded together maintain a level of simplicity and elegance - but greater functionality is needed.
If twitter revolutionized the micrblog, expanded to miniblogs and allowed very simple, concise miniblogs and maintained a level of control over the presentation (ala facebook) They could be exceptional.
Of course, there is the outstanding issue with stability, but that will be fixed I am sure...