You can use a pejorative if you want, but context is quality. Context-free searching is dumb and the results are bad. An example: if I search for "2020 Honda Insight EX" on Google, I see some mixed bag of stuff about my car. If I then search for "tires" -- no other terms, just tires -- Google shows me shopping results for 195 50/16 car tires, the right size for my car. There are important inputs to my search result that I didn't have to type.
Now go to DDG and search for "tires". Useless results only. All advertisements and commercial results, but nothing relevant to me. "Getting out of my filter bubble" did not help me in this use case.
>Google shows me shopping results for 195 50/16 car tires, the right size for my car
That's actually a really interesting example. The tire sizes for a 2020 Honda Insight EX are either 215/55/16 or 215/50/17 [0].
So taken at face value, the filter bubbling was either incorrect or Google was just returning results for a very common tire size in this case.
I agree that context is important, but Google doesn't return results blindly when they are not able to do personalization. They already know the results that millions (billions?) of other people who have searched for tires have clicked and found relevant.
However, when you change car, or happen to have many, or switch interest from buying a car for your family to learn about tires manufacturing process, then madness is ensured.
I bought a large refurb iPad Pro and pencil this spring. Presumably a high value segment, since YouTube, amazon and google keep on pushing me iPad related ads and content for months now, for things I have already bought, out of my own research.
I guess I’ll have to fake some baby related purchases to have their focus changed.
I have yet to find a case where "profiling" benefits me, as a user.
Now go to DDG and search for "tires". Useless results only. All advertisements and commercial results, but nothing relevant to me. "Getting out of my filter bubble" did not help me in this use case.