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Here's my counterpoint. Your argument makes 100% sense in the short-term. In the long run, Amazon's strategically thin margins on technical books will disappear when the other vendors are driven out of business, and books across the board will see a price hike.


Amazon doesn't write books. If they raise margins, anyone (including the publisher) can pop up a storefront and promote it on Twitter to the community.


But by that point he might be retired on an island somewhere and that extra 100 saved has turned into 300 due to wise investment choices


In other words, pulled up the ladder behind him? That's pretty rotten.




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