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> Everyone on the development team for the project I'm working on is silently in agreement that our model would be better off being replaced by a well-managed rules engine

That was one of the better insights with our team. We should measure the value-add of ML against a baseline that is e.g. a simple rules engine, not against 0. In some cases that looked appealing (‘lots of value by predicting Y better’) it turned out that a simple Excel sort would get us 90-98% of the value starting tomorrow. Investing an ML team for a few weeks/months then only makes sense if the business case on getting from 95% to 98% is big enough in itself. Hint: in many cases it isn’t.



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