I agree. Although, I'm not a huge fan of the common phrasing such as "impossibly simple", or "stupidly simple". Something about having the word impossible or stupid in big bold letters on my landing page just makes me feel like I could choose a word that satisfies the same message without those negative words on there like that. But, I see it used all the time like this and always end up thinking the same thing that I just explained here. So, I'm probably a minority here. heh