Hire someone. Or, if you don't have money, bring on a co-founder.
All the books and suggestions could make you better. But if you've never sold, there's probably a 10% chance that you'll _ever_ be good at it. And if you had an interest, you probably would have done some SA/SE work earlier in your career - given that you haven't, your chances are probably lower.
Finding a good salesperson is also no easy task. Best advice is to recruit someone who has sold you something. You have the relationship already, and you know that they are able to build trust and win business.
All the books and suggestions could make you better. But if you've never sold, there's probably a 10% chance that you'll _ever_ be good at it. And if you had an interest, you probably would have done some SA/SE work earlier in your career - given that you haven't, your chances are probably lower.
Finding a good salesperson is also no easy task. Best advice is to recruit someone who has sold you something. You have the relationship already, and you know that they are able to build trust and win business.