One factor seems to be the vertical integration. It seems like these days there are a bunch of large companies succeeding by having the users of the hardware involved tightly with the the designers of that hardware. Tesla is definitely doing it. I think Google is doing it with machine learning. And Apple has definitely been doing it with their phones and tablets. The feedback loop is tight, valuable, and beneficial. No need to make big compromises for backward compatibility, either, just update the software.