Over the years I’ve probably „blocked“ every single term from the Star Wars universe. Yet as soon as the next iteration of the franchise approaches box offices I find myself flooded with the most absurd cross-marketing videos you can imagine. Not talking about (official) ads. I have the strong impression the algorithm either takes ad campaigns into account — or is being abused by advertisers very successfully.

Makes sense, ads are payed per impression, so if a company soaks away more impressions that don't lead to actions then that means more revenue. I guess the trick is to make sure your still - only just - the best cpm around.