While I agree with you in general, this tool appears to rely on a kernel extension for their virtual Webcam. And that creates a lot of additional and ongoing maintenance work.
Tell them that's how it was done for decades and decades?
Plenty of successful software companies sell their software, instead of renting it.
Moreover, the billion dollar company I work for will not buy any software that requires a subscription, unless it's from Microsoft, Adobe, or another big name. If a program from Rando Joe's Softworks requires a subscription, the company will tell the employee to find another solution.