In my experience, for #1, Google claims to penalize paid links, yet when I look at (my) major competitors, they all utilize paid link networks. Didn't take very much investigation on my part to find it, either -- just ran a backlink checker and checked out some of the pages. The ad networks all advertise themselves in their link networks.
Although I don't do a lot of SEO work, it's disappointing when it feels like I can't do techniques that other places are doing. It's not a time issue, either -- many of these paid link networks have been on my competitors systems for a decade.
What google says they do is often very different than what they actually do.
Although I don't do a lot of SEO work, it's disappointing when it feels like I can't do techniques that other places are doing. It's not a time issue, either -- many of these paid link networks have been on my competitors systems for a decade.
What google says they do is often very different than what they actually do.