He did a great and hilarious teardown of that failed Juicero product that came out a year or so ago [1], noting how ridiculously overengineered and expensive it is to produce.
The Juicero the physical embodiment of Ego and CV-driven development. People wanted to make the coolest shit possible, using the coolest tools, with no regard to cost or practicality.
People do the same thing in software, but it's not as readily visible as with physical products.
1: https://youtu.be/_Cp-BGQfpHQ