We built axiom after running a software consultancy trying to integrate UiPath for customers.
We realised, those solutions are great for $1 million consulting projects with a big development team. But most bots people need are small, and they need to be updated regularly. Paying for developers to do this is expensive.
So, axiom is self-serve - it's designed to be built and maintained by non-coders on the ground (we provide support). Also, it's designed for the 0-$100 p/m small use-cases. There's lots of these in business.
Some customers think we're expensive, but we're really not compared to most RPA, like UiPath :)