It is a moral crusade to try to get people to understand risk. I can go all in on TSLA call options and make a killing and think I understand how markets work, but the risk I’m taking on by doing that is ridiculous. I’d like to know how those 30 year experience retirement planners did in 01 or 08. Bubbles happen because investors become comfortable taking huge risks that are unlikely to happen, but when they do they get crushed. Picking up pennies on front of a steamroller.