I largely agree with you, but for another example: sportsball. I went to a school that was real big on it. We had a Rival Team, with an annual The Big Game. I had family and friends at the Rival School. I can imagine a reality wherein I give a shit about sportsball. In that reality, I might find myself rooting for the Rival Team: I'd belong to a counterculture. Maybe I'm already in the counterculture because I don't give a shit about sportsball. I don't see sports disappearing should society become more just; I don't see such a counterculture being inherently negative.