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I cannot follow OPs reasoning. This is consumer protection related, not so much science related. If this further underpins the right of a consumer not to be unduly subjected to algorithmic decisions without proper checks and balances I'm all for it.

Devil is in the detail though. The GDPR is practically a dead letter with thousands of complaints and infringements and hardly any substantive action.

[1] https://digital-strategy.ec.europa.eu/en/library/proposal-re...



GDPR is not simply dead, but also wastes time of billions of people daily by displaying useless prompts that do not provide any real benefit.

OPs reasoning is that when government tries to regulate complex things that it doesn't understand the result usually is something useless like GDPR.


Well that's plainly false. Contracts are complex and private law can solve most disputes handsomely. Insurance contracts are complex and the valuation of those contacts as well and the European legislation has made insurers both more resilient and comparable. It took a decade to get there though.

There's no reason to presume that the use of AI in firms is too complex to be legislated. Basically I'd hope it turns out to have both a ex ante compliance aspect (a firm needs to document X, Y and prove and register Z) and ex post aspect (individuals can sue and judges can assign damages for failing to comply). The OP has a knee-jerk reaction to a list of techniques that might lead to discriminatory practices.

GDPR isn't a bad law in my book. Cookie walls are both cargo cults and a function of disfunctional tracking practices in the market. Lack of enforcement is key in not recognising the value of the law. If compliance with GDPR would be a board level concern we'd be on another internet/ in another world by now.


> If compliance with GDPR would be a board level concern we'd be on another internet/ in another world by now.

That's the point, vast majority of people do not care about the issue GDPR tries to solve, and legislators do not understand enough to create legislation that would work, which makes their efforts useless at best, and usually harmful.

It would have been better to leave the issue alone until enough cases would have been accumulated from people trying to sue companies based on concrete cases.




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