That was the great mistake by the car manufacturers. Look at how popular the RAV 4 Prime is now, they can't make them fast enough and it's selling for higher than MSRP due to demand. They just needed to put this in SUVs and trucks and it would've been very popular. People like driving SUVs and trucks, but they also don't like the low MPG and huge gas tanks. If they could do most of their short/medium trips (groceries, school, work commute) on pure EV and not use a drop of gas and still use this large comfortable SUV for road trips? It would be very very popular with the right marketing.

Not only that but you have much more space available for the batteries and larger cargo carrying capacity so you could really experiment with some crazy designs.