Because they're looking down the barrel of antitrust suits.
> Is it not morally important that they consent?
Is it morally important that they consent to following the law? No, it isn't. Antitrust laws are very clear, and if a company violates them, then they'll face penalties and prosecution.
I think my local warlords are trying to take something someone else made, because they want to feel big, and are happy leave destruction in their wake.
