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>for whatever reason

The vast majority of the population does not know what a communication protocol is. They know whatsapp is a messaging app, their friends are on it, and they can use it to reach them.

If you speak in a language they understand, such as "there are approaches that enable different apps to talk to each other, so you only need 1 instead of a handful", they might get interested.

Another protocol will not help if you don't have an app and a network of users that can compete with whatsapp. As far as I know, whatsapp implements just that for IMs exactly (whisper protocol made by signal) and its still a walled garden.



Yep, I agree. It is like a consequence of hick’s law. The more options you have two choose from the higher probability you will choose the one already chosen by the majority in your circle.

In this regard, I recall an old advice: if you’re a linux newbie and aren’t sure what linux distribution to choose, choose the one used by your friend/neighbour.




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