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What was the scenario?


We had courted an investor and our runway ran right up until the expected cash from said investor. At the last second, the investor pulled out of the deal. The cofounders and key team members mortgaged their homes to make payroll while we searched for a buyer to keep the company going. That buyer ended up being BBVA, and the rest is history.


Right, so: BBVA didn't so much target Simple for "consolidation" so much as rescue the employees of Simple.




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