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One million people saw my dumbest tweet (mccormick.cx)
277 points by chr15m on May 10, 2021 | hide | past | favorite | 123 comments


I used to have a small YouTube channel. Still do, I guess, but don't update it.

One of my videos was very different than all my others and it did, for me, very well. This video earned something like 700k views compared to my average of high hundreds to low thousands.

Like this author, my video was something different than I usually did. Unlike this author my thought was "I've got to start making more content like that new thing!"

However, my approach kind of killed my channel. The reason my video did well turned out to be because a minor YouTuber (significantly more major than me) linked to it and almost all of the views came from him. He never linked to my other videos so when I made similar content it didn't do very well.

When I went back to making my old content that did worse than before too. My mental model was that I had alienated my original audience with the shift to the new kind of videos and then alienated my new audience with the return to the old kind of videos.

In the end, I felt that the random spike in views, and my poor handling of it, ruined my channel and reversed the modest momentum I had built over years. I used to have small but growing numbers of views and subscribers. After this incident I had declining numbers of both.


I think this happens to a lot of people.

I had to fix my dishwasher and searched on youtube for people with the same problems. I found some videos and on a whim I clicked on the profile for one of them to see what else they had videos of, and it turns out all of their other videos were video auditions and screen tests. They're an actor and had a single video of them fixing their dishwasher, and their single little dishwasher video had several orders of magnitude more views than any of their other videos.

I always wondered what they felt about that.


>it turns out all of their other videos were video auditions and screen tests

my understanding from a friend of mine is you're not putting that up there because you are hoping for some big engagement with the general population, you just want a convenient place to put your portfolio.

>I always wondered what they felt about that.

hopefully it made them feel good. At least I can always be a youtube star!


I useto have a video up on how to quickly keyhole flap skin a barramundi, purely to show a former apprentice of mine how to do it.

I posted and completely forgot about it, then randomly checked it a few years later and it had views in the over 500,000 range.

My other videos(similar things for the same reason), were on 10-15 views haha.

It was very confusing to me, and I always wondered what would happen if I'd made a decent try at making instructional videos, in the end I just deleted the account in one of my anti-youtube moments.

So hopefully that gives you insight into a similar reaction from someone in a similar position.


Some youtubers really take off with random flukes like that, or doing something silly. One guy we used to watch did that, Charles Cornell, jazz musician did some doodling and whatnot on youtube until one day as a joke he put piano to a random youtube meme. That one was picked up by the internet and took off, so he made a couple more, his channel exploded in subscribers and engagement in a short amount of time. He doesn't do the memes anymore, he's got himself a nice new studio (house?) probably off his overnight success and is doing some lessons and, ugh, reactions, and we've mostly lost interest but it was still interesting to see one of the millions of small but hopeful youtube channels suddenly make it big.


That's one of the reason I have not added Analytics to my website. I don't want to create my content based on how shareable it is. I want to create something that I consider to be of high quality. Surely at some point it will be shared for this reason.


... how will you know? Without measuring "success" (however you define it) you will never know.

It may have already happened and you missed it.


I share my site on reddit on a regular basis and I get direct feedback from redditors.

My definition of success is when people share my site because they see it as something very valuable (hopefuly one day...). I can't really miss it since the same questions come back over and over in the subreddit in which I'm active (taht's probably the case for the whole of reddit as well).


The money you would receive from ads.


I'm curious now. What was your original theme, and what was the popular video?


I originally was discussing social and political issues I was interested in. My approach was looking at academic research or government reports and putting their findings into the context of my personal political beliefs.

The popular video - I just happened to notice on YouTube that someone completely unrelated was lying about something. They were faking a technical issue and accusing a company of something. I made a video that proved the original was a fake and explained how they did it.

When my new video exploded in popularity I thought "debunking" was the way to go. I also had the problems that I didn't really know any other similar fakes to debunk, so I probably picked things that were either too obvious or I'd pick things that turned out to be legit so far as I could tell and just share my results on that.

I've since removed my attempts at debunking and even my popular video from my channel. Didn't undo the damage though. (Also possible my channel was failing for other reasons not related. It was never clear to me how the algorithm worked).


I'm going to maybe be contrarian and say pivoting and being persistent after the pivot were actually probably the smartest moves to make, and I'm going to be completely speculative and say that maybe there's a chance it was just the strategy and/or execution that was the problem.

In my opinion, there's huge demand and little supply for good, comprehensive, credible debunking videos. I also think the fact that someone linked to it wasn't necessarily a fluke: debunking is basically just investigative journalism, and good, accurate, novel investigative journalism is hard to come by and likely to be shared when it's discovered, if it's concerning some topic of interest to many people.

I'd even say - if you want to and are truly passionate about it, at least - that you should consider trying it again but take a dramatically different approach to what you choose to investigate and publish. Or perhaps hone your investigative skills and tactics, as well.

Doing it on a separate channel might be the best option, though, like you said in another comment.


The pivot might have been smart. It might have been a bet with positive expected value in terms of viewers and subscribers but some combination of luck and my execution went against me and I wound up losing even on the correct strategy.

I may try again in the future, although I will do it on Odysee (or whatever YouTube clone exists when I get around to retrying). I have negative feelings for Google entirely apart from my failed YouTube bid.


I'm not sure how long ago your story's from but I've heard youtubers mention a recent change in the algorithm that made it so subscribers stopped seeing notifications unless they clicked the notification bell thing.

Apparently, from what a few different channels i watch have mentioned, in some cases they started getting half the amount of views or less compared to before the changes.


From the creator studio you can see analytics for your video, including a view that shows you the percentage of your audience you retain at each second of your video. This is useful because you can see what's on the screen as you lose viewers and what content people skip over. You can also see the click through rate on your notifications and watch time. Those were the main metrics I used.

I found that all of my key metrics were down after my failed switch. Fewer people would click on my notifications, if they did they didn't watch as much, and they tended to stop watching as I explained what the video was about. I think that in turn these metrics would signal YouTube that my content was bad so it wouldn't get recommended or rank in search queries

I know YouTube is always tinkering with the algorithm, but in my case the metrics and the timing of my collapse in views, make me think my channel failed because of the content switch.


>I know YouTube is always tinkering with the algorithm, but in my case the metrics and the timing of my collapse in views, make me think my channel failed because of the content switch.

I think that's the worst part of the way YouTube's algorithms work, in your case, at least you have a fairly good idea as to possibly why your channel declined in popularity, but for a lot of people they're left wondering if it's the algorithm or their content.


I had a similar instance where my tech review channel became a youtube shorts meme channel and boosted my subscriber count...

It is hard to please the youtube algorithm, and keep the original viewers...

In addition it's hard to get a second hit (even in the music industry)...


Dumb idea: would adjusting for the temporary audience from the big YouTuber still result in a net increase in views and subscribers?


Before the big YouTuber my videos were getting high hundreds to low thousands for views with the occasional video hitting tens of thousands. After my videos were getting mid double digit views. I found it very discouraging to spend time making content that wasn't really well received and seemed to be moving my channel backwards. For example, I'd post a new video and subscribers would net decrease over it.

In retrospect, I think the smart thing would've been to not post the new content type on my existing channel. I should've just created a new channel for it.


Same thing happened to me, got a big spike one day it was great but had 0 subscribers and no one watched any of my other videos.


FWIW I don't think the Tweet referenced is dumb. It might not have taken much effort to create, but it is funny, easily digestible and presents a situation that a ton of professionals can relate to.

Humor is situational and often counterintuitive. There is no formula for a good joke, and staying up till 3am trying to draft a successful Tweet is the exact wrong way to do it. While I am glad the author recognized the problem, writing a semi-pretentious blog post about it and posting it on HN for further validation rather than just switching off his computer tells me that he isn't out of the woods just yet.


The "dumb" part is that neither the graph nor the quote are his. He just slapped the two together and it made a hit. He brought little value to the joke.

But that's how memes work, they mutate, evolve, and what he did was he introduced a slight mutation in the original joke that helped its spread. Maybe his Twitter account also has the right connections.


I'm not seeing how that's dumb.


He didn't actually call it "dumb", rather "my dumbest". Maybe compare to his other tweets for context.


I think "dumb" in text form might be the wrong word. In conversation this would sound normal to me. Given the blog post of what he is talking about, "dumbest" sounds better than "my super simple joke I thought of and made in a few minutes".

Ironically, I think he partly considers it "dumbest" because he didn't overthink it... like I'm doing to the author's use of "dumbest" hehe.


The dumb part is the amount of effort it took to make, i.e. none


When your audience is quickly scrolling through posts on the internet, there is absolutely a formula. From all the time I spent on Reddit in my early 20s, I know very well that the most upvoted posts are almost always the ones the require the least effort to consume. That means that just a few words and an image are going to do the best. Leaning on things that are already familiar helps too since there will already be an association with a meaning of the image or the text structure.


Just as there are some people who seem to be remarkably resistant to e.g. opiate addiction, I find myself wondering if there are people who are resistant to whatever mechanism drives the "addiction" to social media (particularly likes).

My wife does way more conventional social media than me (given that I never use FB or Insta, that's not hard), but as far as I can tell she's fairly impervious to the whole ratings game. For her, it really is just a communication mechanism. I'm not 100% sure about this, but fairly sure.

Maybe we're just hearing about the majority (?) of humans that get helplessly trapped in this stuff, causing us to ignore the minority who can dip and out of it with ease.


I'm hesitant to declare this about myself because of all the biases that can be at play and what not but I generally feel I may be similar.

Sure once I make a post I'll check back for responses/likes but it's never on my mind when I create the post. More importantly I never find myself wanting to post anything. In fact its borderline difficult. I hate having to put my thoughts down and try to be conscious of how other's might perceive this. This is becoming increasingly frustrating as I type this right now.

I generally feel like I have nothing significant enough to say to put myself through the effort to write it down. I much prefer verbal. Maybe it's not so much a resistance to social media addiction as much as it is despising the process of writing.


btkramer - Please post more here on HN! Exactly this sentiment and restraint is what makes HN so magical. Truly: Less is more on HN.

I intentionally post under a semi-anonymous login ID because my job is very sensitive to public exposure. "[B]orderline difficult" -- I felt exactly the same before I started posting about serious, but difficult issues here. (One of my first posts was about a serial killer [!] in California who was caught by DNA analysis. That would be impossible for me to comment about under my real name.) Posting under a semi-anonymous login ID gave the intellectual freedom that I needed.

Kindly, please try posting a few comments under a semi-anonymous login ID. If you get a few up-votes, you may be motivated to post more.


Thank you I really appreciate your encouragement. I understand why you may want to be anonymous and especially for the example you gave. I don't think that's my blocker however I can certainly give it a try.

Organizing my thoughts and second guessing everything feels like the main blocker. If you look at my response to a sibling comment, it's worth pointing out that it took over two hours to write (while in work meetings with only a few times I needed to chime in). For some reason a response like this only took about 10 minutes. Perhaps because this is more of a thank you with a fact/comment. The other is much more of an idea/concept.


FWIW I incidentally feel very similarly. I can write reasonably effectively (if longwindedly), but if I'm particularly invested in a subject I curiously just don't want to figure out where to start because the whole process feels utterly overwhelming.

A few things come to mind that might be related.

Firstly, (I think that) parts of my thinking/reasoning process route through and leverage the language center of my brain like a crutch, or a like sequence of stepping stones, that my brain somehow uses in order to stay focused and retain my train of thought. I've found that the whole talk-to-the-air/sounding out thing public speakers do has helped me to better elucidate ideas. In that context, I'll talk about something as though it already exists.

Independently of all that, I also find I reason about a few ideas or topics using a sort of indeterminate/open-ended/unconditional focus model that seems to have a bunch of cues associated with it that allow me to carefully isolate the focus process from the traditional "oh meep, solve problem... yay, done!" beginning/middle/end reward cycle, such that I just find myself pondering the ideas on occasion, then naturally drift away when they become boring without associating them with the friction of mental exhaustion in the same way that I tend to do with almost everything (including the discussion topics in the previous paragraph).

Critically, I don't tend to reason about the second group of things using language, instead using nameless compound associations I typically perceive as instantaneous point recollections of That One Time I Thought Of A Thing.

So it seems I have writing and "funnel entire thought process through language center" on one side, and complex problem solving, ideation, long-term focus retention aaaand unfortunately _memory_ on the other side, of a rift I've been puzzling over for years.

(Naturally, if I try to reason about any of those instantaneous recollections, they fragment like waking up from a dream. I've learned to leave them alone, and just try to stumble into them a lot. Not a very effective method.)

This whole issue makes writing about those particularly/exceptionlly-interesting ideas next to impossible: because this rift creates the equivalent of a block against sensible random access to all of those memories, I can only write one-dimensionally about a single element of a given idea that I know I have a much deeper understanding of... and the result is that it feels pointless.

Hm. I just realized this is way more specific than I thought it would be before I wrote it out. (Caveat emptor.) I'm now very curious if this is even remotely tangentially relevant to what you describe.


While a bit of a tangent I think this is a wonderful exploration on reasoning how complex writing things down can be. Remembering a dream is a very apt comparison, it all fragments and falls apart the more you try to put it together. I believe this is why writing can be so powerful though. It forces you to connect and clarify everything.

With all of this said it's incredible that people are able to post on social media often. It's a crushing amount of mental energy. You could chalk it up to others not being critical thinkers but that just feels like a subconscious way to insult them and simultaneously compliment yourself.

I had to tell my girlfriend when we first started dating that I usually see her texts within moments of getting them. However if I don't respond soon then I'm not trying to play mental games, build tension or whatever. I need time to formulate a response and type it out. When she sees me text others she is appalled at how difficult it is for me. I can coordinate plans, answer a short question or relay facts with no effort. The second it becomes a conversation or small talk I just lock up. This is with everybody not just someone I'm attracted to.


I went a span of years addicted to a form of social media. After all sorts of silly drama when the dust settled I became completely uninterested. I’d imagine some people have natural immunity and some, like me, had to learn it the hard way.

I’m hoping eventually over time there will be the equivalent to herd immunity. But it’s just wishful thinking.


So what you're saying is I should turn off noprocrast and drown my ego in hackernews karma while I get fired from my job? :p


There is only one way to find out. Be sure to post your findings here.


Thank you for this very honest post. Could you share what made you aware of this personal trend ("addiction") and its negative impacts? It might be helpful to others.


To vastly oversimplify, opioid addiction and withdrawal symptoms are influenced strongly by dopamine receptor downregulation. I wonder if those who are resistant to it (not me!) is related to that. And then I wonder if those who are resistant to social media "addiction" are similar...

...but I'm resistant to social media addiction, and yet was a heroin addict for 6 years as a teen/young adult. So perhaps there's no correlation at all. I wonder if there are any academic papers exploring this?


I wasn't wondering if there was any correlation. I was wondering if there are people insensitive to whatever drives social media "addiction"


And I was, and used your comment as a jumping-off point to add context that others might not have.


Initially I tried to see if I could get back to zero "points" on HN without being obvious about it. My absolute failure to find a way to do so revealed the point system as some kind of buggy monotonic clock implementation.


It would be interesting to take a random sample of Facebook/Instagram/Twitter users and remove the ability to see likes for a few months and see what engagement and post frequency looks like.

I have a feeling the companies might already know.


Well you can I guess for a rough estimate compare your own use of say HN to websites with gamified mechanisms. From my own experience with Reddit HN is considerably less addictive and I attribute it to a large degree to the lack of instant notifications, the plain design and the diminished visibility of up- and downvotes.


Up here in Canada we already can't see likes on Instagram posts and I'm not sure I've seen any difference w. r. t content posted (even from mainly local accs that only deal with a Canadian audience)


Can’t see the number of likes or can’t see that it is liked at all? I have a feeling removing the number helps but I know a few people who like to scroll through all the likes they get.


> Maybe we're just hearing about the majority (?) of humans that get helplessly trapped in this stuff, causing us to ignore the minority who can dip and out of it with ease.

This is possible. I read the post and in no way related to any of it. I don't think Twitter has a central thesis, and if it does it's about popularity, not quality. And perhaps I've never said anything famous, but I don't have a rush of pride when a tweet gets a lot of likes.


This is a very good post.

I live in East Asia, and I notice that women use social media much more than men. (Is this true in other regions of the world?) The men that I know who are "Über" social media users are the most (conventionally) attractive or the funniest. In turn, they (try to) convert the increased social status into (a) personal branding or (b) dating opportunities.

Are there any serious (Nature?) studies of social media across genders? It would be interesting to read.


> I find myself wondering if there are people who are resistant to whatever mechanism drives the "addiction" to social media (particularly likes).

Sure, measure people on a narcissism scale, to name one huge aspect, and you'll get a direct correlation to the blackhole of needing validation in the form of likes. People that grade low on narcissism accordingly care a lot less about that validation, they simply care a lot less about what most other people think and don't require their approval.

I have almost zero need for approval from other people for example. The exceptions I can count on one hand and are close family / friends. I'm hyper resistant to needing likes on social media, needing that feedback charge. I'm certain it's hard-wired in, you're either born that way or you're not; I didn't have to do anything to be that way, I don't have to resist the urge to seek out likes/approval/upvotes, it's never a consideration in terms of my well-being or needs. The people I know that need that outside validation universally also have low self-esteem, they don't self-sustain so they need to fill that from external sources.


Lurkers are basically what you are describing. Occasional post - never read responses.


Super useful observation that the metrics are the addiction.

> Metrics are an addictive drug. Twitter is literally an incremental game.

This comes up in the Nir Eyal "Hooked" model, but Eyal spends chapters outlining it, where the author here captures it as the main thing. Watch the number go up, get little hits of dopamine. It's gambling, trading/investing, SEO, literally anything with an 1/f distribution. (http://www.scholarpedia.org/article/1/f_noise)

I'd wonder if you could drive engagement on an app by spacing out the arrival of user alerts and feedback so they only reached the user with a delay/period that was hidden, but detectable in the same sense of anticipation music creates. Seems like an unethical experiment, and probably hidden in the annals of FAANG companies.


>The widespread occurrence of signals exhibiting such [1/f] behavior suggests that a generic mathematical explanation might exist

From the article you linked... That's kind of scary. To be honest, one of the things we have done with ads as the medium of exchange with some IT services is inadvertently dedicated some of the smartest minds of our generation to "Figure out the addiction function". Look what we've done in 26 years, imagine what we can do in 100 years.


>I'd wonder if you could drive engagement on an app by spacing out the arrival of user alerts

I'm pretty sure twitter does this, for this reason. When you login you have no notifications. Aw. But then after you click around a bit... ding ding - you get the ones that happened while you were logged out.

You could say it has to load them in the background. I don't buy it. The sensation is too close to what you described. A pause then a hit


More likely, the delayed notification thing was originally some kind of bug, and the bug fix tanked metrics, so they reverted the fix. I'm sure there was no conscious and deliberate effort to psychologically manipulate the user, but laser-guided metrics hill-climbing can produce the same thing without any one person deciding to do it.


> I'm sure there was no conscious and deliberate effort to psychologically manipulate the user

Totally. Social media corporations would never do that.


Seriously, I don't think they would. The individual people who work there are good and decent men and women. That their aggregate activity has the emergent effect of skinner boxing people doesn't make social media company people cackling comic book villains.


There's a lot of space in between "all employees are good and decent" and "cackling comic book villains".

Is it possible that reality is somewhere in between those two extremes?


You don't have to be a comic-book villain to do bad things.

Also, you seem to be asserting the people at FB can operate the machine without being aware of what it is or what it does.


Oooh.

I would like to subscribe to more second-order applications of hanlon's razor please.


In my case, I don’t care for the metrics - the stats have never interested me, be they on my site’s analytics or on social accounts - but I get very addicted to the comments. I only go on Twitter for like 5 minutes a week because it’s very difficult for me not to reply to people, and when I do my mind gets consumed by thoughts about them replying back and how I’ll respond to that, etc. I spent two hours painting a fence last weekend, and for most of that time I was simply daydreaming about imagined responses to a single subtweet. What a waste!

I don’t have any social media apps or notifications on my phone, so it’s not like I’m constantly picking it up and seeing or awaiting responses. Instead I’m just wasting my brain power imagining arguments with strangers.


I expect this has been studied, and likely is already being done. Maybe not directly in notification timing (though I wouldn't be surprised), but I expect this is part of what goes into newsfeed rankings - it optimizes to keep the reader scrolling, but also can optimize for rewarding the poster by spacing out their "likes" for optimal dopamine rewards.


I had worked on an online machine learning method[0] last year that assumes priming effect (similar to the effect you and the GP describe, i.e., the timing effect) and tries to exploit it.

With respect to infinite scrolling/ranking, I have also worked on a simplified model (unfortunately does not capture spacing of likes but captures fatigue based on relevancy) and and algorithm to work with it.[1]

[0] https://arxiv.org/abs/2006.10356: Learning by Repetition: Stochastic Multi-armed Bandits under Priming Effect

[1] https://arxiv.org/abs/1901.07734: Thompson Sampling for a Fatigue-aware Online Recommendation System


When I proposed a couple years ago (2019) that we remove all karma integers from the HN website for a week to see if the quality of the site would improve or worsen, people argued that it should be something they can opt out of.

The most common argument I remember was “I need unread counts to know if a topic is worth reading”, which suggests the early stages of addiction to high positive integers that we’re seeing on every other site.

Have we come around yet to agreeing that all like counts are harmful — whether Facebook, Twitter, or HN? Because I’d love to see what HN is like when people participate based on the content rather than the integers.

(2019) https://news.ycombinator.com/item?id=19745267


I don't know, but I've hidden my own personal HN karma score from myself, and it has greatly improved my experience. I use uBlock Origin's element blocking to hide my karma number at the top of the page next to my user name, and I use Leechblock to block my profile page.

I have no idea what my karma is now. And I don't care, or at least I didn't think I cared, but I used to spend significant time checking on it. Stupidest waste of time ever, and it told me something about myself.

Blocking my profile page also frees me from going back and nursing my recent threads, which was also mostly a waste of time.

There's some cost in engagement, but the site is less stressful for me now.

For example, I won't be coming back to check on this thread, partly in case some joker posts my karma here, but also just because I've gotten what I want from the comments (in a good way; user motohagiography's comment in particular threatens to make me spend a day reading about stochastic thingies).


>I won't be coming back to check on this thread, partly in case some joker posts my karma here..

Sounds like you need a simple script that grabs your current karma from the HN API, and then cleans that number (±10?) from HN pages for you, so you can browse the site without fear of being trolled

Unfortunately, you won't see this suggestion :)


I'm pretty sure the karma system has deterred me from making comments that really have no place at the forum a couple of times.

I'm not a karma whore, I don't post specifically to get karma. I just like contributing and engaging, but I also like to see my score go up slowly. I bet I'm not the only one that's in the middle of the road like that. How many overly emotional, rash and knee jerk comments has it saved us all?

And conversely, I think it's trained me to give just a little bit more thought to most comments, and put in a little more effort. And that effect smeared over everyone on HN is what makes it great.


I believe, unproven, that if you could see when your comments earned many replies, turned gray from downvoted, or got flagged by people, then That would be enough information to allow voting to continue to provide a social guiderail without the exact integers of everything mattering.

I would also like to see karma show rate of change instead of an integer, so that I can just see if there are replies, gray’d, or flagged posts/comments. Instead I optimize for only reading the last two digits of my karma. It encourages visiting too often just to assure myself that there’s no reason to visit.


> I believe, unproven, that if you could see when your comments earned many replies, turned gray from downvoted, or got flagged by people, then That would be enough information to allow voting to continue to provide a social guiderail without the exact integers of everything mattering.

Upvotes and replies to a comment do not necessarily indicate the same thing. A controversial comment can spark discussion, but an idea can do so as well; only the latter would receive many upvotes. A good and long explanation, for example, might be very valuable, but not receive many replies and only upvotes, while a boring comment will receive neither. I think HN not showing the score of comments already does a solid job of preventing trains; you yourself seeing the score just allows you to know whether people valued your contribution.


Nope, I can’t reliably depend on the score to indicate value. HN readers frequently post and upvote offtopic and inflammatory comments, leading to pages of discussions that have high integers but no value. Removing the display of positive integers from comments ought to curb these behaviors considerably.


Yes, I feel very much the same. I never saw it written so succinctly.


It’s funny, but the only reason I care about my HN count is because it’s my only indication that someone has responded to something I’ve said, so when I notice my count has changed, I go glance at my comments section to see if someone has said something in response.


I've used https://www.hnreplies.com/ for a couple of years and it's served me well.


If you use a Chromium-based browser this extension [0] was posted not too long ago on Show HN and I've been using it since. It is a more accurate way of seeing replies to your posts since not everyone votes before replying.

[0] https://chrome.google.com/webstore/detail/hacker-news-notifi...


Great suggestion, but unfortunately I almost exclusively on iOS when on HN.


I opted out by making the site unusable.

For the past three-four years I've had a topcolor of #222222, the same color as the vote count text.

So I've had to click the "threads" link blindly, as the link text is nigh impossible to read now.

But now clicking that threads link is truly hard, so I don't do it often, which also breaks the engagement/addiction cycle, so I see no point in filing a bug report. Comment and move on. It's nice.


Something interesting to note - I think if your account gets deranked by the moderators(I don't know the details of how it works), your account gets significantly fewer upvotes yet receives all downvotes, disincentivizing controversial speech. I think it's done on my account, and while it's annoying sometimes, it's been a net positive for me(I'm sensitive to votes).


My comments typically get 2-3 upvotes, with the occasional 7 and very rare 15 or 23. About 60% stay at 1 vote.


If you have a question for the moderators about your account, I encourage you to email them at the page footer Contact email address.


> Have we come around yet to agreeing that all like counts are harmful — whether Facebook, Twitter, or HN?

They are, but it's hard to get people to accept this because it's based on a false economy: "this integer will determine whether I should read this comment or not." Instead, they should be asking themselves, "why am I putting up with so much garbage content? Why do I need distraction?"

The latter question can be quite unsettling.


> Social media are the Trojans at the gates of your mind. Their wooden horse is magnificent. It glistens with all of the fittest memes. I let those Trojans into the fortress of my mind, and it was a mistake.

In the true spirit of social media, let me miss the point and note that the Trojans are inside the fortress (the Achaeans are at the gate).

Good post though.


While i appreciate the premise and absolutely agree with the author. The fact that it goes straight from, "I made a dumb tweet that people liked." to "it's an addiction" was a jarring transition.

This is one of those few times where more information would have made me get through it the first time without having to re-read, i felt like I missed something.

Not being too critical or anything; i appreciated the views expressed. Though the twitter logo is still visible at the bottom of the page.. so will our dear writer stick to this conviction i know not.


The middle bit that triggered the author’s disgust was “that was not a unique thought of my own but just echoing memes, and apparently this is what the community sees as value”

I personally at least sort of disagree but I can understand the reaction. I.e., is peak Twitter just an kind of skinner box full of people with their brains turned off, echoing memes to each other in exchange for hits of dopamine, while ads play softly in the background?


original tweet (2015): https://twitter.com/neilknet/status/634448062040162304

(absolutely irrelevant to the discussion, but someone had to do this)


I understand how people get addicted to Twitter. But I don't understand why people started casually using Twitter in the first place.

It looks like someone took web forum progenitors of HN, asked how they could possibly make them worse, then arrived at the epiphany of optimizing for greyed-out content.

Edit: clarification


It seems to me it's not too different from other media; optimize for controversial and encourage polarization, which leads to more engagement.

Ezra Klein extends this thesis to describe group identification, but at its basis it just seems to be about heightening tension.

Of course if it's a black box algorithm, we may not know its parameters, but are only able to guess what they may be.


The algorithm doesn't matter-- we can see the results of it filling otherwise reasonable people with vinegar and shaking them up.

E.g., Glenn Greenwald-- who won a Pulitzer and civilly debated both Michael Hayden and a former Bush-era drug czar-- has tweets where the content is, "Fuck you." What is the point, and why does that attract users in the first place?

At least with Facebook it really did connect boomers with long lost boomers from summer camp.


That's a pretty interesting take on the subject for me. I've never used Twitter much myself. Not quite, but pretty close to not at all. I love a good quip but that's not something I'd spend a lot of time looking for or working on trying to conceive and that's about all it's good for.

I can see how it'd be useful for short announcements with links to details but HN is a lot better than Twitter for that (for me).

But more to the point, the notion of the false sense of achievement that getting "retweets" and "views" and "comments" made it feel like "junk food" to me, with an added dash of fandom, which I also can't do. I am not a "fan" and don't want or need fans.

Twitter offers the chance for anyone to be "famous". That's it's most appealing feature. I learned early on that anonymity is highly underrated in our culture.

Those attributes of the platform seem to be exactly what the author experienced so it's interesting to read about how they got there.


We are only scratching the surface of our understanding of social media addiction.

I think that aside from content, debate, having an opinion - there is the views/fame concept.

Conan O'Brian said "fame is more addictive and destructive than heroin, and we wouldn't give heroin to children would we?" in reference to the challenges child stars go through.

The addiction of attention I think is overwhelming - it starts with a viral bit of this or that - a new mom on TikTok with videos of her cute kid getting millions of views ... but it grows into an addiction, increasing disruption of daily activities in search of views until for many it seems to consume people.

The overlap of people's actual lives with the content creation, the fact there doesn't seem to be hard boundaries is particularly difficult.

I see most casual content creators with 10K-1M followers almost like pack-a-day smokers, wondering how they deal with all of it.


> Twitter is useful. It is a tool, like a pencil, or an axe.

I think this is a common misconception and having it makes people put undue blame on themselves for "misusing" twitter.

Of course, one can go the way the author did here, and I would recommend it. But to make this a problem of personal responsibility of every individual is to misunderstand the problem at hand.

Social media platforms are not tools. They are active agents. An axe doesn't show you notifications of the most attractive wood blocks if you don't use it for too long. A pencil doesn't roll onto your notepad to tempt you to doodle. These are truly tools, and if you misuse them it is indeed your fault and nobody else's.

If you get hooked to social media, that is exactly the intention of a system that is actively pushing for that result. If we realize that, then we can take actions against it beyond the individual.


> I've turned off all of the numbers with Calm Twitter by Yusuke Saitoh. I could not give a rat's ass how many likes I get. It's amazing.

I am curious to see if he is able to handle being on the front page of HN, with potentially record amounts of traffic being sent to his blog, without getting hooked again.

If it was me I would probably be up late at night refreshing my analytics page instead of sleeping. And then wake up the next morning with a strong sense of self-loathing knowing that the day was going to be an unproductive one due to lack of sleep.


I stopped using analytics on my blog. It helps.


I clicked into his Twitter account. He currently has 1477 followers, so that gives some context. He probably usually doesn't see much traction with his tweets and for him this was a huge spike in activity.

That kind of immense social attention, even for something as minor as a tweet, can really get to some people. And they can wonder how to replicate, where they went right -- or wrong -- etc.

For people who have a lot more followers than that, they might not feel so derailed by a tweet going viral in a big way like that.


Take the social dynamics and mechanisms which have caused class clowns to seek attention from groups since time immemorial, and gamify it with a feedback mechanism which will dole out little hits of dopamine periodically for the rest of the day/week whenever you check the device and the number has gone up

There's nothing profound about addiction but it's no less real and momentous in the life of afflicted for that


> Twitter does not use me any more. I use Twitter. I use it logged out. I use it intentionally, and on the schedule I set, and for the duration I choose...

That is to be celebrated, for sure!

But, I have to say: an even healthier relationship to something you think is fundamentally bad is to not engage with it at all. Twitter is totally optional and voluntary; you don't need to negotiate on how little you use it, you can just quit.


The author here has a good point. Social media may encourage us to write in summary. My tweet can go viral if it's funny and captures an emotion - here, that product requirements suffer as soon as making progress becomes difficult. It's something that everyone here can likely empathize with.

I don't even disagree with the author's conclusion, that he needed to stop encouraging this sort of behavior in his daily life.

However, I do disagree that it's the only conclusion to be made here. There was definitely a missed opportunity to take this further. Now that you're being watched because of the witty thing, you have some more influence and eyes on you than you might have yesterday. What better time to capitalize on the moment, and write a short piece about the problem of requirements drift itself? Some may learn something from it; others may get a feel for someone else's viewpoint.

I could write that piece myself now, but without a hook and followers, it's just a diatribe on a blog that nobody reads.


I participate in other forums (not pointing a finger at HN) and I've noticed that my posts that might best be described as "pithy one-liners" do way better than long posts that I put a more work and sometimes research into.

I think this is why Twitter is successful.


The fact that our political discourse is laundered through a medium that encourages the meme-ification of everything and thoughtless, emotional responses is a disaster.


It’s not a dumb tweet. It a little boring, sure. Not much of an insight, really. But my god there are so many actually idiotic tweets out there... this is actually an 90th percentile tweet.


Basically you are not going to be able to shift a ton of people’s worldviews by a ton of bits towards any particular new worldview/perspective/probability distribution.

But you can probably shift people’s worldview over the course of years, with a small followership, if you consistently get demonstrated popularity/interaction feedback, because people can’t help but pick up on when others get consistent attention and then they start to be more open to what you have to say.

Dumb stuff doesn’t stick, it flies.


I'm very conscious of the fact that to some people twitter is highly attractive and somewhat addictive whereas to others (including myself) it doesn't seem to appeal at all; or rather, I have a nagging feeling that maybe I should try to like it because it might be good for me in the same way that giving more presentations at work might be good for me. I guess I suspect that it is correlated with some quite important structure in human personality space.


I, too, might be upset enough to ragequit Twitter if my most popular post was that & I believed my other posts were profound.


You hit the nail on the head. I don't have a good name for it, but this submission falls into one of HN's top ten tropes: Technology/startup blogger stumbles into mild internet fame for a single event/post, and then later feels the need to wax philosophical about it. That'd be fine, except none of them ever have anything original to say about it. Literally all of them boil down to "I didn't really enjoy getting my ten million likes, and social media is bad for me."


I think it's because if you get a wildly viral post you quickly realize that it doesn't mean anything, you just got lucky.

You need to go viral multiple times for it to make a significant impact, and I think people also realize that they just don't give a shit about growing an audience and wonder why they're wasting their time.


Which begs the question, why do they hit the front page so often? What's the allure? Do readers expect to find anything except mild disillusionment and a faux-deep revelation that spending fourteen hours a day staring at a screen is bad for your mental health?


I think the allure is that a large number of people haven't had something go viral are in awe/impressed, and they probably don't realize that this stuff is extremely luck based.


There's also the allure of retreating from the unwashed masses back to their solitary perch on top of their very, very high horse.


It seems very difficult for many (most?) of us to accept that outlier events in our lives are generally more random good or bad luck, rather than something caused by our actions.


Well, if they are not "content creators" they may not give a shit, but the whole thing (ie game) is to become a (successful) content creator.


Sure, but like I said, you need to go viral multiple times for it to matter. Going viral for a single piece of content is just a flash in the pan.

It's way harder to be a "content creator" than people think.


Exactly this. I feel like this blog post just feeds into HN’s superiority complex. Let people have fun


Can someone explain it? How does it relate to the Mandalorian?



“This is the way” is a mantra of the Mandalorians.


Of a specific cult/group/religion of mandalorians, 'The Children of the Watch'. It is brought up in season 2 by Bo Katan that not all mandalorians follow those practices.


But the other ones also say it out of respect? I’m surprised how much I am enjoying the show, but I wish they hadn’t showed us his face in season 1.


Maybe, the children of the watch are a subgroup of 'Death Watch' if I have my lore right (primarily concerned with 'foundlings' or adopted war orphans). Deathwatch was a much bigger deal around the end of the clone war. I think 'Clone Wars' covers them pretty well, however I've never fished through all of it to find the episodes to complete the storyline. At one point they pledge themselves to Darth Maul and take over Mandalore for a time.

The Mandalorians that Din Djarin primarily concerns himself with in season 1 are all children of the watch. I'm not sure that you ever hear it uttered by Bo-Katan or her friends or Boba Fett, who are not children. However Bo-Katan was part of Death Watch before she broke away with her Nite Owls, so if it was a Death Watch thing she may have uttered in during season 2.. I don't recall.


“This is the way” was his text for the tweet. It’s a repeated line on The Mandalorian.


So funny that I can not read the content of the tweet because Twitter dropped support of operamini.jar and the tweet has not been quoted in the article.



Thank you but I can not read the content because Twitter decided to drop the support for my browser without even ability to read a plain text of a tweet.


Great writing, kudos. I loved how the last part of the article linked with the "dumb tweet" in the end, with a much healthier perspective.


TLDR: Don't let artificial metrics rule your life.

Chasing Hacker News points is one of them.


“Petrichor”

The rest of the content of this post

Come on

This guy is just too far up his own wazoo.


I think I managed to get to the point if not caring when I stated to right about Australian women on Wikipedia. Once I wrote an article about Ellen Atkinson, I realised the content was key, not the games.

I already knew that, of course. I now write under another account. Hopefully I remain anonymous. If I get famous or respected under this account, I’ll create a new one where I’m not recognised.




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