I've been involved in several IT projects and companies in the agricultural industry over the years. Most people that try to solve agricultural problems with tech are surprised to find that there is far less money in agriculture than they expected and farmers are far less willing to part with it on unproven tech.
There is money in agriculture, but it's not the same sort of money that tech people are used to. Big tech thrives on dumb money - people are willing to make bets on unproven tech in the hopes that it will either make their lives easier or make them look like they are "innovating" to their customers or their bosses.
the medium-scale farms (~10-20 permanent staff + labourers) i have experience with will have no problem making 6-figure purchases if they can do the math and see that the capital investment will pay off in a reasonable amount of time. the money is there, it's just not gambled. there's no value for a farmer in the appearance of innovation.
