These ads were on every single billboard, bus station, etc in the country https://www.dfb.de/fileadmin/_processed_/202007/csm_224709-D...

And the TV ad was shown as preroll ad for youtube videos for months, and on TV during every ad break on every channel: https://www.youtube.com/watch?v=Z4fCbuZqo6M

Just the ad budget for this app dwarfed the budgets of some hollywood blockbusters, and yet it still didn’t reach more than 10% of the population