I think the role of the aesthetic of a product is a bit under appreciated. If Safari was exactly as functional but still looked like Netscape navigator, it would negatively impact people’s opinion of the browser.
It’s just like the idea that you first eat with your eyes. For example, eggs with yellow yolks and orange yolks taste the same in blinded tests, but when people can see the eggs they usually go for the orange ones. Periodic UI design updates are needed so that people don’t associate a dated GUI with a dated product.
It’s just like the idea that you first eat with your eyes. For example, eggs with yellow yolks and orange yolks taste the same in blinded tests, but when people can see the eggs they usually go for the orange ones. Periodic UI design updates are needed so that people don’t associate a dated GUI with a dated product.