I tired Apple Ads, Facebook and Youtube. But no matter how many folks I got in the top of funnel, most chured out... so adding more marketing spend would just have me spending $2 to make $1.
This is the only question that needs to be asked nowadays. You need user acquisition money. Sad fact is that otherwise it is almost impossible to do anything.
I think there is still paths available that don't require advertising money. I think a lot of SaaS necessarily relies on customers to come "From the ether" via the internet, and sustain their business with $9/month accounts. That means you're competing with people who can outspend you for people's attention.
If you're in an industry niche and solving a valuable problem, you can charge a lot more and afford to sell directly to your customers, potentially in person. Acquisition looks like it costs more, but if you're a one person show and it's your time, then that's a sacrifice you can make as you're trying to bootstrap your business.
Just a contrived example, if you're selling telemetry software to motorsports garages, you could have the margin and the value-add to go knock on workshop doors and sell if it's valuable enough to them.
I think there's still a lot of hard software problems to solve in grass roots industries, with customers that you can go visit in your city. I think we get stuck in the idea of selling software to the internet and software industries.
Exactly, I would recommend spending a few thousand on a good PPC marketing agency and let them set up your marketing. You might be amazed at what this would accomplish since your product seems fine.
This is exactly the moment I figured out this version is dead. At first I was thinking "ok I have a good product and now all I need are more folks in the top of funnel" but when all users chured out within 60-90 days... adding more marketing wasn't going to save it.
