Isn’t Credit Karma’s accelerated growth attributed to TV Ads? I wonder why somet... | Hacker News

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		whoisjuan on July 27, 2021 \| parent \| context \| favorite \| on: TV Advertising Effectiveness and Profitability Isn’t Credit Karma’s accelerated growth attributed to TV Ads? I wonder why something like CK can benefit so drastically from TV Ads while others are not even close to breaking even on that investment. Is it the quality of the ads or the nature of the product?

captaincaveman on July 27, 2021 [–]

Certain demographics are cheaper, less demand high supply, daytime TV audiences ... so yeah maybe a sweet spot!

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