I'm not surprised that you made so little - the ads displayed are useless, frankly. It's always a pain with AdWords with a site like this - somehow you need to include enough keywords about your service so that the ads displayed'll be relevant. Admittedly, I'm viewing your site from Warsaw in Poland, but I'd hope to see more relevant ads than "Raft Trips Under $100" - I'm sure if AdWords was displaying, I don't know, "Save Your Fuel Costs!"-type ads, you'd have made decent money by now.
True, the ads could be more targeted. I do get ones on there for things like red diesel which is fairly relevant.
But even with better ads I wouldn't make much as I only average about 50 hits a day. I think there's a bit of potential in the site, it just needs a re-design, the car database cleaning up (HUGE amount of work there), and some promotion.
I'd like to have another go at it, but currently all my free time is devoted to BugMuncher.
