> And you will not feel ripped off for eating them. You will derive more or less equal satisfaction from them as you would any historical top-shelf item.

This is where the author loses me. Just because I dont have BBQ ribs and pizza in the immediate vicinity doesn't mean I cant compare what I have to what I want...

Yes, it does alter behavior through convenience (having an item on hand vs having to go get it). But that doesn't make me more satisfied with cauliflower... It just makes me be less satisfied through laziness.