With respect to the author, I found the article a bit overwrought and folks may bounce before getting the gist.
tl;dr Apple will be more generous in allowing developers to message their customers about payment options outside the app. This is a big deal for virtual game economies (and others!) because now Epic can email/message you about a fortnite vbuck bundle sold from their website, where epic can pay their payment provider, say, 3% plus $0.25 for a $10 transaction rather than the 30% App Store fee, saving $2.45!
The revenant Apple text:
> To give developers even more flexibility to reach their customers, Apple is also clarifying that developers can use communications, such as email, to share information about payment methods outside of their iOS app. As always, developers will not pay Apple a commission on any purchases taking place outside of their app or the App Store. Users must consent to the communication and have the right to opt out.
Very exciting stuff, and Patrick is right that this messaging will be rolled out quickly by games and others.
Agreed. I had to read it more than twice to get what he was talking about. I'd say that the the only reason I bothered is that I usually like patio11's insights so I figured it was worth trying to understand it.
Since I'm not a gamer, I got distracted trying to understand a lot of the game stuff and why it was so relevant to what he was getting at.
tl;dr Apple will be more generous in allowing developers to message their customers about payment options outside the app. This is a big deal for virtual game economies (and others!) because now Epic can email/message you about a fortnite vbuck bundle sold from their website, where epic can pay their payment provider, say, 3% plus $0.25 for a $10 transaction rather than the 30% App Store fee, saving $2.45!
The revenant Apple text:
> To give developers even more flexibility to reach their customers, Apple is also clarifying that developers can use communications, such as email, to share information about payment methods outside of their iOS app. As always, developers will not pay Apple a commission on any purchases taking place outside of their app or the App Store. Users must consent to the communication and have the right to opt out.
Very exciting stuff, and Patrick is right that this messaging will be rolled out quickly by games and others.