Indeed, the core problem is that "making a consumer aware that a product exists ...

		blackbear_ on Sept 1, 2021 \| parent \| context \| favorite \| on: Ads Don't Work That Way (2014) Indeed, the core problem is that "making a consumer aware that a product exists that they would be interested in purchasing" sells much less than "convincing a customer that their life would be su much better if they only bought this product"