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Wow. I tested it on recipes which Google has destroyed and this was the first result, a simple clear recipe:

http://demont.myds.me/leerecipes/mainmeals/mainmeals1/chicke...

compared to Google's endless drivel of "This chicken stir fry recipe will become a staple in your home. It’s so quick to make and you can use whatever vegetables you have on hand. It tastes wonderful regardless of how you alter the ingredients. ... " JUST SHUT UP AND GIVE ME THE RECIPE!

https://natashaskitchen.com/chicken-stir-fry-recipe/



Fwiw this website, Natasha's kitchen, seems to be one of the more performant ad filled recipe websites.

Make use of the "Jump to recipe" button to get to the recipe faster.


This isn’t entirely Google’s fault. Recipes on their own aren’t copyrighted in the US, and adding this fluff text is a way around that.


Yes it is. They're giving a lower quality result to the user (their customer ... but not for long if competitors can get just a little bit better)


A small nit: I think Google’s customers are actually the companies paying for ads. Its an important distinction and probably explains why their search results’ quality has gone down


It is entirely Google's fault. Google knows people don't want this dreck (everyone knows it) but still serves it up.




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