if they are pushing an extension then they are probably trying to monetize by putting their affiliate code on the url when you go to places that have affiliate programs like Amazon.
You are right to be skeptical of extensions. There are a lot of sketchy ones out there but...
Nope. We aren't doing that and not planning to.
All the extension does is change one setting.
If you set your search engine default to http://you.com manually in Chrome with "https://you.com/search?q=%s" you will not need the extension... but for most people convenience wins and well...
It's tough to go up against a monopoly that controls the browser too?
Yes. Yes you are. You've spent unspecified amounts of money (likely millions if not tens of millions) on acquiring the you.com domain. Investors will be very interested to get that money back.