> very easy if you're technical. of course, we don't want to block our users. we are just trying to make it convenient and easy to have navbar searches
FWIW this comes off as very hollow. Your responses elsewhere seem to suggest you are doing this because you think you need the level of stickiness installing an extension implies to compete with Google (presumably to build out a small but fervent base of initial users who use you.com fanatically) and you therefore need to forcefully prod users into installing the extension. Therefore you're intentionally putting in friction on the casual usage path to really capture that initial core audience.
That sounds fine to me if stated like that. The way you stated it here leaves a bad taste in my mouth, akin to when some companies give extremely flowery, ostensibly user-centric justifications for why prices are being raised (the answer is the company doesn't think its current profits are high enough, and often won't survive with the lower prices, which is reason enough, not anything to do with helping users directly).
You're a startup. You need to get a core group of sticky users and you're introducing friction to do that. I understand that. You don't need to justify it in other language.
EDIT: Removed "cloak" and replaced with "justify" because that's rather unfair of me to say it was cloaking.
FWIW this comes off as very hollow. Your responses elsewhere seem to suggest you are doing this because you think you need the level of stickiness installing an extension implies to compete with Google (presumably to build out a small but fervent base of initial users who use you.com fanatically) and you therefore need to forcefully prod users into installing the extension. Therefore you're intentionally putting in friction on the casual usage path to really capture that initial core audience.
That sounds fine to me if stated like that. The way you stated it here leaves a bad taste in my mouth, akin to when some companies give extremely flowery, ostensibly user-centric justifications for why prices are being raised (the answer is the company doesn't think its current profits are high enough, and often won't survive with the lower prices, which is reason enough, not anything to do with helping users directly).
You're a startup. You need to get a core group of sticky users and you're introducing friction to do that. I understand that. You don't need to justify it in other language.
EDIT: Removed "cloak" and replaced with "justify" because that's rather unfair of me to say it was cloaking.