Yes Intel's attitude is too much based on marketing sometimes.
"Consumers don't need 64-bit" (and trying to promote Itanium)
"Consumers don't need ECC RAM"
It holds back the industry now that they are the only PC platform.
PS: I think Itanium was a really good idea but again marketing made it unviable. They wanted to position it purely for servers, just at a time where there was a real cost focus on servers using commodity hardware (e.g. from Google)
