How not to get users to talk to you: popup surveys.
"How are you liking [the app]?" popups always get me to click on the negative option, regardless of my actual feelings.
Why? Because I want it to go away as soon as possible, and the negative option seems to do that more often. I don't want to continue the survey or get directed to the app store. Leave me alone.
Once I did that, cause the survey was sooo naggy. Then the sales rep for the app called me two days later asking me to change it because it reflects on their sales performance too and their manager wanted to know why.
So naturally, I asked to speak to that manager to explain how App review and Employee review are different. Then informed them how intelligent I thought their method was. Then cancelled the service (insurance)
I have definitely seen this happen in apps. If you're less than ecstatic with the application, they direct you to some black-holed "We'd love to hear your feedback!" form. If you love it, they want your review in the app store because ratings are important for search and discovery.
Dating apps are often pretty aggressive this particular dark pattern.
I find this to be standard practice in nearly every mobile game nowadays. Since it's allowed by the app store guidelines, any app that doesn't do this is effectively being punished with a lower rating compared to ones that do. I wouldn't mind if Apple and Google prohibited this in their app store guidelines but it seems they currently are fine with it.
I’ve seen that happen too, very often. Usually the negative answer got me redirected to the app’s “internal” feedback page.
So now, when given just two choices, I pick the positive one, get redirected to the App Store, and then write an App Store review with actual feedback.
"How are you liking [the app]?" popups always get me to click on the negative option, regardless of my actual feelings.
Why? Because I want it to go away as soon as possible, and the negative option seems to do that more often. I don't want to continue the survey or get directed to the app store. Leave me alone.