FWIW, I really want Apple to fix this. I used to be a huge fan, yet now I use no Apple products at all. It's pretty damning when MacWorld says "It’s happened to pretty much any Apple device user: You go to use a feature and it just doesn’t work."
So I personally like the negative exposure. I really hope it lights a fire under Apple.
I worry it's too late. Once upon a time, Apple built pretty cool software with a fraction of the staff that Microsoft employed to maintain not-so-cool software.
There were some smart/motivated/creative people at Apple. And they did it with this FrankenLanguage called Objective-C.
Apple software doesn't make new/cool things anymore. They produce "catch up" features. I can't decide if Swift is causal or symptomatic, but I worry it's a little of both. Objective C made me groan and giggle in the space of 10 minutes, but I felt creatively empowered when I did things in that ecosystem. With Swift and newer libraries/frameworks from Apple, I often just feel like I'm in a computer language variant of the line at the DMV. Follow the rules, just try to figure out how to get the compiler to grant me a result that is close enough to what I want.
Apple is victim to Pournelle's Iron Law of Bureaucracy.