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There are plenty of good comments in this thread about how Google search results aren't as good because of SEO and companies like Pinterest, "gaming the system". However Google itself is not blameless in making their search quantitatively worse through their injection of censorship and politics into their searches. Google manipulates searches on a whole variety of subjects - current, political and historical - on a regular basis. For example, Google, "Syria gas attack" and compare the top 10 results you get when you go to Duck Duck Go and search for the exact same term. Google will tell you its because it ranks "authoritative" sources higher. What metrics Google uses to determine how "authoritative" a source are not revealed. Unsurprisingly, Google's choice of "authoritative" sources always aligns exactly with the DC/Pentagon/State Department blob. Ironically, these attempts at censorship by Google just serve to further undermine what little trust many people have in "authoritative" sources all together (aside from making their search function much less useful).


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