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If you own the browser you can decide what the default search engine is.

As other search engines catch up with Google on quality of results and usability, the relative switchover cost will become more significant.

So I don't think this is just about standards and performance, though obviously that is powerful too.



> As other search engines catch up with Google on quality of results and usability

That was quite a while ago, in my experience. I often fail to find technical information with google that I can find via other search engines.




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