Eh, I'm not sure I agree. I think the natural tendency for people is to think "My case is different, I need the strongest tool for this job!". People stock their medicine cabinets with Extra Strength Tylenol instead of regular, or buy anti-bacterial soap instead of normal soap, because it's easier to go straight for the big guns.
Even in these small cases the information is tremendously easy to find and people don't look for it and/or care about it. The consequences of the wrong Tylenol or anti-bacterial soap are small comparatively, but when the consequences of bad choices get in the way of ecological conservation for no good reason, it seems like that's prime territory for regulation.
No, they aren't thinking "my case is different," they are expecting the market to be flooded with ineffective products marketed as "safe alternatives." Because it is. They are grasping at any piece of information they can find to fight the overwhelming tidal wave of ineffective non-solutions.
Even in these small cases the information is tremendously easy to find and people don't look for it and/or care about it. The consequences of the wrong Tylenol or anti-bacterial soap are small comparatively, but when the consequences of bad choices get in the way of ecological conservation for no good reason, it seems like that's prime territory for regulation.