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Rudeness is often just a mask for something else. Look behind the rudeness and you find frustration and a need to be heard. Emotion is a bit like a pendulum, one side is anger, the other is happiness, and in the middle is neutral. If you just listen and try and genuinely connect, the pendulum can swing back. In my experience some of the rudest customers became our biggest advocates. It's the neutral customers that you never hear from that can be the most difficult because they just churn away without any actionable feedback.

Specifically to the sales tactic, hopefully everyone knows it's a tactic, and it works because it elicits responses. People crave genuine connection and disingenuous emails like this can be trigger points, but alas the incentive structure of inside sales teams is often to elicit any response. It's the modern day "calling at dinner time because you know someone will be home" trick.



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