I personally wouldn't invest in Reddit, those with a memory longer than a few weeks will note that they go from one self-induced crisis to the next.
Their upper management is directionless and the result of battlefield promotions and they've demonstrated time and time again that they have no vision for the service.
Reddit exists in the same way that digg and slashdot before it has: it's the incumbent, the default choice. It could lose it all in a year and no one would be surprised - because it's happened multiple times already and the userbase is already highly cynical.
That wasn't helped by making the site unusable on mobile; a change made to entice (read: force) users to the more lucrative app. However this merely led people to alternatives such as Apollo, which remove the ads, the reddit value-generating nonsense and introduces useful features such as the ability to download video content. Perhaps counter-intuitively these kinds of apps are likely to keep users on reddit. However with an IPO I would not be surprised to see Reddit pull 'an Instagram' and invest efforts in preventing 3rd party apps from functioning correctly.
Reddit exists in the same way that digg and slashdot before it has: it's the incumbent, the default choice. It could lose it all in a year and no one would be surprised - because it's happened multiple times already and the userbase is already highly cynical.
That wasn't helped by making the site unusable on mobile; a change made to entice (read: force) users to the more lucrative app. However this merely led people to alternatives such as Apollo, which remove the ads, the reddit value-generating nonsense and introduces useful features such as the ability to download video content. Perhaps counter-intuitively these kinds of apps are likely to keep users on reddit. However with an IPO I would not be surprised to see Reddit pull 'an Instagram' and invest efforts in preventing 3rd party apps from functioning correctly.