This works great in many scenarios. But when the time comes to complete a task that the lossy abstraction that is the framework doesn't facilitate, Joe hits a wall very fast. He then needs to either unravel the abstraction, find another one or say it can't be done.
This is where the hold grail really pays off: those Any Joes that are deeply financially committed must hire real Computer Scientists to implement their non-standard needs. Of course, those real Computer Scientists work for the framework provider Corporation, and their expense is high enough that Any Joe is forced to give up equity for their non-standard feature. It is a operational maze designed to financially and mentally exhaust the new entrepreneur so they can be assumed and taken over by the status quo of existing deep pockets. Unless you've been asleep, this is exactly how SAP grew and continues to expand.
