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The only reason why I can think of why they would cut themselves into 2 companies, is so that the content providers can't use the DVD business' cash flow to pay for the content.

My thoughts exactly, I assumed the original separation was done so hollywood couldn't bargain over dvd profits, perhaps this move was done to make that wall even stronger. I fear for the future of netflix, it's an easy choice to have a subscription now, but what happens when the major studios get involved and start demanding serious money for their content.



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