Thanks for sharing this and I hope Folyo is getting off to a good start. I know a lot of designers who struggle to figure out the market rate for their work and will find this really helpful. Design can add huge value to a business and good work costs money.
But I find the way you've approach the survey to be flawed. The cost of design work is generally a factor of how complex the problem is to solve. Most designers I know charge effort * hourly rate = fee, much like developers and other professional services.
So quantifying prices in terms of a homepage, additional layouts etc is meaningless. I don't find your distinction that only web apps (and not other parts of the web) require both visual and UX design helpful.
@JonWood gets it pretty spot on: handing over a pretty PSD file is getting less common as more design agencies get involved in prototyping and front-end development. Creating a visual language and building blocks is far more useful.
Agreed. I charge by the hour myself (although looking back at the totals for various recent projects, I find that they end up pretty close to the average survey results).
I'll be the first to admit that it's extremely hard to estimate the costs of designing (or even developing) a site. That being said, I think even vague figures such as these can be useful, if only to establish a basic minimum budget for projects.
But I find the way you've approach the survey to be flawed. The cost of design work is generally a factor of how complex the problem is to solve. Most designers I know charge effort * hourly rate = fee, much like developers and other professional services.
So quantifying prices in terms of a homepage, additional layouts etc is meaningless. I don't find your distinction that only web apps (and not other parts of the web) require both visual and UX design helpful.
@JonWood gets it pretty spot on: handing over a pretty PSD file is getting less common as more design agencies get involved in prototyping and front-end development. Creating a visual language and building blocks is far more useful.