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"Amazon won't steal Apple's customers"

- Absolutely correct. But all the other android tablet makers pricing their tablet anything over $300 will all get screwed by this for sure. [I cannot see what else they can do to justify double the price of the Fire without some brilliant ideas and innovations.]. They all refuse to do anything to the software. They also cannot match Apple's (and probably soon Amazon's) scale and huge volumes to get a good price on bulk-hardware. Nor do they have the "content" and "user base with credit cards" to match that of Apple and Amazon.

Good news is that we can expect more HP-touchpad like fire sales. Bad news is very few are going to want those even at those prices.

Amazon brilliantly played to their strengths. Kudos to Jeff Bezos and team!



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