I just started reading Bleeding Edge, which very much reads like a cyberpunk book in terms of dropping dozens of unelaborated references and allusions, or maybe like Douglas Coupland. Though I’d say it feels more like one of Bruce Sterling’s lighter works- Zeitgeist in particular- than something more like classic cyberpunk. (I’ve always associated the genre with brand-dropping, though that happens a ton in John Brunner’s work, which predates Gibson.) Independently, Pynchon also does that often, even in his novels not about high technology.