He addresses topics just enough to scratch the itch he wants to scratch without putting any meaningful thought into them, which is why his essays are so easy to discard. Sure, they work for like-minded people who want to drink from the tap of the successful businessman stereotype, but they're usually not useful whenever he strays from talking about business.
It’s shallow with a purpose; the evasive on details is necessary to use the vague platitudes as a vehicle for validating right-wing propaganda points without making it clear that that is what he is doing.
PG is capable of at least somewhat greater depth, and has displayed it on occasion, but it suits his purpose to avoid that here.
Just not a deep one.
He addresses topics just enough to scratch the itch he wants to scratch without putting any meaningful thought into them, which is why his essays are so easy to discard. Sure, they work for like-minded people who want to drink from the tap of the successful businessman stereotype, but they're usually not useful whenever he strays from talking about business.