It's also tackling a lot of the right adjacent problems, both in terms of electromechanical constraints (miniaturization, heat, battery life), and also the usability piece, which is earning your place as their 24/7 device by being overwhelmingly useful rather than an annoyance, distraction, or addiction.
When you see how Pebble fans talk about their devices, it's not hard to imagine that enthusiasm translating into a willingness to try a BCI. Certainly there was far more trust built up there than companies like Google or Apple have ever been able to earn.
When you see how Pebble fans talk about their devices, it's not hard to imagine that enthusiasm translating into a willingness to try a BCI. Certainly there was far more trust built up there than companies like Google or Apple have ever been able to earn.