I am sure this was an interesting article. But I did NOT read the whole article. Let me reason that in a fair way. The internet has a plethora of interesting information. the style used here makes me spend 20 minutes on this article without knowing if what I find in the end would be worth my time. I rather like a style where you get to the outcome soon( say in the first paragraph), and then get into more detail for those people who think that this article is relevant or interesting.

I remember reading an article on HN where there was a recommendation for a style of prose that might be useful in today's lifestyle. The author recommended summarizing everything in the first paragraph, then having having a more detailed middle section ( few paragraphs), and then having even more detailed paragraphs in the end. Depending on the interest level of the reader, if he stopped at the end of any paragraph, he would have still gotten the gist, only the finer details would be missing!