I can't thank you enough for taking the time to write up this feedback. I'll post again when we rewrite it later today.
We've had customers and revenue since day 0, and since we're three technical cofounders, we have largely (and, I now see, mistakenly) focused on building our platform as quickly and thoroughly as possible, to the expense of everything else. Our plan was purely serial: focus on the tech first, then build an image and a brand[1] later.
The whole reason we applied to YC was to learn how to better communicate what we do. A YC S11 founder made it clear to me that YC could help us to fix our communication problems before they became problems, and only then did I apply. He said YC could help us learn how to communicate to three audiences: investors, the press, and customers. I give us a F, F, and C- for those respective audiences. We will get to A, A, A.
[1]: Frankly, we're not even happy with the name "Schmetrics", now that we know how hard it is for people to pronounce and spell.
We've had customers and revenue since day 0, and since we're three technical cofounders, we have largely (and, I now see, mistakenly) focused on building our platform as quickly and thoroughly as possible, to the expense of everything else. Our plan was purely serial: focus on the tech first, then build an image and a brand[1] later.
The whole reason we applied to YC was to learn how to better communicate what we do. A YC S11 founder made it clear to me that YC could help us to fix our communication problems before they became problems, and only then did I apply. He said YC could help us learn how to communicate to three audiences: investors, the press, and customers. I give us a F, F, and C- for those respective audiences. We will get to A, A, A.
[1]: Frankly, we're not even happy with the name "Schmetrics", now that we know how hard it is for people to pronounce and spell.