It feels like they tried to compete with Unreal in the same way that Apple tries to enter gaming: very half-hearted attempts that they think are very serious. With Apple it’s “hey look we are a serious gaming platform. Look we have 3 new APIs just to support gaming and we paid a AA/AAA developer to port their game eventually” and with Unity it’s “Hey we can compete with Unreal. Look we even have new render pipelines with some of the features Unreal has and we bought Weta for some reason. Look we even put out a demo that barely works that we will never update showing just how graphically advanced Unity can be.” They both think these meager attempts are actually some great effort when it actually requires large investments of time and money to get where they say they want to go. E.g. Microsoft buying their way into the console market with the original Xbox. Basically just hemorrhaging money for an entire console generation so they could finally compete the next generation with the 360.